PaleoPro
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PaleoPro was looking for a revamp to help them launch their product to a more vast clientele that was seeing their product in Whole Foods, Sprouts, and Amazon. They were looking for a more user friendly identity from the hardcore meat-centric competitors.
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The packaging for PaleoPro was really fun to work on. Using a new substrate to print on being the metallic pouch for powders allowed for the change to play with textures. The large product line has a earthy color mix that still holds true to the paleo friendly lifestyle.
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Making sure to look on brand for PaleoPro, we created multiple unique icons they can use to callout the benefits and features of their paleo-friendly lineup.
PaleoPro is committed to making purposeful and delicious 'real-food' paleo powders using only the highest quality ingredients available.
More than a word, It’s a Lifestyle.
